Meet Japan's charming regional mascots – the Yuru Kyara! From ramen-loving bears to leek-antlered fairies, these cuties embody local pride and are your perfect guides to exploring Japan's hidden gems, especially in the charming countryside. Let these adorable ambassadors inspire your next Japanese adventure.

Discover Noto Peninsula's charming Michi-no-Eki roadside stations! Savor fresh seafood, browse local crafts, and soak in stunning coastal views. These stops offer a unique way to experience local culture and support the region's recovery. Perfect for road trips and cycling adventures!

From Tokyo's cutting-edge designs and trendy streets to Niigata's functional outdoor wear and Okayama's artisanal denim, Japan offers a unique fashion experience. Discover innovative brands, traditional craftsmanship, and your next favorite style.

Embark on a culinary journey through Miketsukuni, the ancient lands that supplied Kyoto's Imperial Court. Discover Awaji Island, Ise-Shima, and Wakasa, savoring fresh seafood, regional delicacies, and stunning scenery. Complete your pilgrimage in Kyoto, where these flavors converge.

Explore Hiroshima and the Setouchi region from the new Hotel Granvia Hiroshima South Gate, opening March 24th! Located directly above Hiroshima Station, this convenient hotel offers easy access to iconic sites like the Peace Memorial Park and Miyajima Island.